The 21st century has been marked as the era of information overload. An explosion of data (useless most of the times) that enhanced the digital social encounter, inviting or even luring people to visit one domain. We willingly become followers in a religion that has never manifested its principles but diligently receives and shares ours. As we are focused on how to distribute our own interpretation of our personal image, our brand of ourselves, we submit our lives into an Orwellian universe.